The Use of Technology Assisted by Artificial Intelligence Depending on the Companies’ Digital Maturity Level

Major companies in the global market have made significant investments in artificial intelligence-assisted technology to increase the value of their products and services, which gives the implementation of artificial intelligence an extremely important role. Starting from these premises, the authors...

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Published inElectronics (Basel) Vol. 13; no. 9; p. 1687
Main Authors Brătucu, Gabriel, Ciobanu, Eliza, Chițu, Ioana Bianca, Litră, Adriana Veronica, Zamfirache, Alexandra, Bălășescu, Marius
Format Journal Article
LanguageEnglish
Published Basel MDPI AG 01.05.2024
Subjects
Algorithms
Artificial intelligence
Automation
Backup software
Business models
Computational linguistics
Employees
Ethics
False information
Global marketing
Human rights
Language processing
Natural language interfaces
Privacy
Qualitative research
Society
Trends
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Summary:Major companies in the global market have made significant investments in artificial intelligence-assisted technology to increase the value of their products and services, which gives the implementation of artificial intelligence an extremely important role. Starting from these premises, the authors set out to evaluate the transformation level of companies in terms of adopting technology based on artificial intelligence according to their level of digital maturity. For this purpose, qualitative research was used by deploying the inductive method, which allowed five distinct categories of companies with unique characteristics to be identified, generating an interval scale that illustrates the level of digital maturity and the ability to adopt and implement viable solutions based on artificial intelligence technology. This paper, in addition to identifying the digital transformation level of companies, offers solutions and recommendations for addressing the challenges encountered by the business environment, thus contributing to the understanding and development of strategies adapted to each situation that may appear on the market.
ISSN:2079-9292
2079-9292
DOI:10.3390/electronics13091687