"There's nothing I hate more than a racist:" (Re)centering whiteness in American Horror Story: Coven

• Published in: Critical studies in media communication Vol. 35; no. 3; pp. 273 - 285
• Main Author: LeBlanc, Amanda Kay
• Format: Journal Article
• Language: English
• Published: Routledge 27.05.2018
• Subjects: American horror story; colorblind racism; horror TV; stereotypes; Whiteness
• ISSN: 1529-5036; 1479-5809
• DOI: 10.1080/15295036.2017.1416418

This article examines race and racism in the popular cable horror-drama American Horror Story: Coven. Centered around a feud between a white witch coven and a black, voodoo group of witches, Coven overtly deals with the issue of racism, but presents racism as a phenomenon contained in the past; something that does not happen anymore. Using critical post-race theory and scholarship on colorblind racism, whiteness, as well as black feminist theory, I show that although the narrative of Coven explicitly decries racism, it simultaneously invests in colorblind racist narratives and dialogue. Whiteness is central in Coven, operating through discourse that ignores racial difference and contemporary forms of oppression and erasure. Coven uses graphic depictions of violence against black bodies, makes explicit connections between black sexuality and animals, and uses exotic and aggressive stereotypes of black women to tell its story. Thus, Coven's narrative both condemns racism and relies on it. This article shows that the contemporaneous presentations of explicit anti-racist dialogue and racist imagery work to (re)place whiteness at the center of Coven, a TV show that purports to forward a message of equality and justice for those who are different.