Destination management amid COVID-19: a case study in La Cerdanya, Spain

This study, following the initial stage of the grounded theory development process, investigates how the COVID-19 influences the tourism practice and management in La Cerdanya, Spain. Empirical data were obtained from a field trip in October 2020 and were inductively analysed to provide pertinent in...

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Bibliographic Details
Published inAnatolia : an international journal of tourism and hospitality research Vol. 33; no. 1; pp. 116 - 127
Main Authors Zhang, Yaozhi, Blasco, Dani
Format Journal Article
LanguageEnglish
Published Routledge 02.01.2022
Subjects
COVID-19
destination management
destination planning
field study
la cerdanya
Spain
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Summary:This study, following the initial stage of the grounded theory development process, investigates how the COVID-19 influences the tourism practice and management in La Cerdanya, Spain. Empirical data were obtained from a field trip in October 2020 and were inductively analysed to provide pertinent insights. The results show that the current destination planning and management should focus on the local tourism market and destination image rather than seeking for one-size-fits-all solutions, and the existing challenges should be addressed by meeting future tourism trends and strengthening collaborations. Based on the high volume of the political and social-cultural complexities revealed in this study, the implications for ensuing research and practices are presented.
ISSN:1303-2917
2156-6909
DOI:10.1080/13032917.2021.1920439