Research on Network Equilibrium Model of Online Shopping Supply Chain System in Promotion Based on Customer Behavior

Consider the goods price and delivery cost which are the influence factors of customers’ online shopping behaviours. It established a market demand function for E-enterprise different sales models. Based on it, the network equilibrium model of online shopping supply chain under the E-enterprise'...

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Bibliographic Details
Published inProcedia engineering Vol. 174; pp. 1400 - 1409
Main Authors Zhou, Ye, Zeng, Jue, Zhang, Mengxiao, He, Hui
Format Journal Article
LanguageEnglish
Published Elsevier Ltd 2017
Subjects
Customer behavior
Network equilibrium
Online shopping supply chain
Variational inequality
Customer behavior
Online shopping supply chain
Variational inequality
Network equilibrium
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Summary:Consider the goods price and delivery cost which are the influence factors of customers’ online shopping behaviours. It established a market demand function for E-enterprise different sales models. Based on it, the network equilibrium model of online shopping supply chain under the E-enterprise's sales promotion environment is established. The equilibrium model includes four levels decision-makers: supplier, E-commerce enterprise, logistics service providers and customer. It studied the network equilibrium condition of online shopping supply chain based on variational inequality under the E-commerce enterprise sales promotion model. And make economic explanations. Finally, the effectiveness and rationality of the model is verified by a diffset.
ISSN:1877-7058
1877-7058
DOI:10.1016/j.proeng.2017.01.299