Construction of discursive fandom and structural fandom through anime comics and game fan conventions in Malaysia

• Published in: European journal of cultural studies Vol. 21; no. 4; pp. 469 - 485
• Main Author: Yamato, Eriko
• Format: Journal Article
• Language: English
• Published: London, England SAGE Publications 01.08.2018; Sage Publications Ltd
• Subjects: Anime; Conventions; Marginality; Popular culture; Rituals; Sociocultural factors; Malaysia; communitas; Anime; Japanese popular culture; fan convention; fandom; hierarchical system
• ISSN: 1367-5494; 1460-3551
• DOI: 10.1177/1367549416682964

This article discusses the concept of fandom structures centring on Japanese popular culture fan conventions by highlighting potential factors underlying young Malaysians’ involvement in such conventions. Data were collected from participatory observations at four conventions and interviews with nine Malaysians involved in conventions for at least 5 years. These participants felt marginalized in their school lives because of their fondness for anime, yet they expressed a sense of togetherness while at conventions. For those continuously involved, the conventions were not limited to only a temporal ritual space, as may be explained with the term ‘communitas’. While experiencing a feeling of ‘communitas’ with other convention attendees as of members of their discursive fandom, they acquired a hierarchical system within other activity-based fandom. In this way, young Malaysians have not merely been subsumed into an existing system as the respective structural fandom communities enable the inclusion of democratic aspects by being open to the public through local conventions.