Purchase Intentions for Brazilian Recycled PET Products—Circular Economy Opportunities

Circular economy involves structural changes in traditional business models and consumers’ behavior toward recycled products. The recycling of PET products is increasing but there is still a gap between consumption and demand for PET packaging in Brazil. In this research, waste reduction was examine...

Full description

Saved in:
Bibliographic Details
Published inRecycling (Basel) Vol. 6; no. 4; p. 75
Main Authors Queiroz, Fernanda Cristina Barbosa Pereira, Lima, Nilton Cesar, da Silva, Christian Luiz, Queiroz, Jamerson Viegas, de Souza, Gustavo Henrique Silva
Format Journal Article
LanguageEnglish
Published Basel MDPI AG 01.12.2021
Subjects
Business models
Circular economy
Consumers
Consumption
Economic development
intention to purchase
Internet of Things
Multivariate statistical analysis
Natural resources
Packaging
Pollution control
Polyethylene terephthalate
Product safety
Public policy
Raw materials
recycled PET products
Recycling
Sustainability
Brazil
Online AccessGet full text

Cover

More Information
Summary:Circular economy involves structural changes in traditional business models and consumers’ behavior toward recycled products. The recycling of PET products is increasing but there is still a gap between consumption and demand for PET packaging in Brazil. In this research, waste reduction was examined under a projective scenario to the current ecological purposes in Brazil for reducing environmental pollution. In that manner, this paper aimed to comprehend the intention to purchase recycled PET products of Brazilian consumers. With a non-probabilistic and convenience sample, the study counts 422 participants. The method employed was based on structural equation modelling and partial least Squares, used to test the hypotheses of causality among the variables. Results showed the perception of low quality about recycled products reduced consumers’ intention to purchase. Additionally, the sustainability of recycled products positively influenced the intention to purchase. In addition, recycled products presented a negative impact on the perceived safety, which could influence the purchase of recycled products in Brazil. We conclude that the image that Brazilian consumers have about recycled products positively affects the intention to purchase.
ISSN:2313-4321
2313-4321
DOI:10.3390/recycling6040075