Staying emotionally connected while being physically apart – exploring what teleworkers need to stay committed and how internal communication can contribute

• Published in: Journal of communication management (London, England) Vol. 28; no. 2; pp. 272 - 293
• Main Authors: Stranzl, Julia, Ruppel, Christopher, Einwiller, Sabine
• Format: Journal Article
• Language: English
• Published: London Emerald Publishing Limited 03.06.2024; Emerald Group Publishing Limited
• Subjects: Business communications; Communication; Employees; Loneliness; Organizational aspects; Organizations; Pandemics; Telecommuting; Telework; Employees; Interview study; Organizational commitment; Internal communication
• ISSN: 1363-254X; 1478-0852
• DOI: 10.1108/JCOM-02-2023-0023

PurposeSince research has already shown that social distance affects the relationship between employees and the organization, this study (1) examines job-related resources that contribute to teleworkers’ organizational commitment and (2) works out how internal communication professionals can strategically address them.Design/methodology/approachA total of 50 problem-centered, semi-structured qualitative interviews were conducted with teleworkers from Austrian and German organizations between March and June 2021.FindingsThe interview data resulted in eight job-related resources that contribute to teleworkers’ organizational commitment. By pointing out the communicative aspects of these resources, we discuss how internal communication professionals can strategically engage to maintain the connection between teleworkers and the organization despite the distance. It highlights the communicators’ role as a strategic communicators and networkers, as enabler and as key speaker for employees’ needs.Research limitations/implicationsThe data were collected during a health crisis (COVID-19 pandemic) in the context of Austrian and German organizations and refers to the perspective of employees for whom teleworking israther new.Originality/valueThe study provides in-depth insights into teleworkers’ expectations and entails clear implications for the practice of internal communication professionals to strengthen teleworkers’ commitment.