A Fatal Attraction: The Effect of TV Viewing on Smoking Initiation Among Young Women

• Published in: Communication research Vol. 46; no. 5; pp. 688 - 707
• Main Authors: Johnson, Erika K., Len-Ríos, Maria, Shoenberger, Heather, Han, Kyung Jung
• Format: Journal Article
• Language: English
• Published: Los Angeles, CA SAGE Publications 01.07.2019; SAGE PUBLICATIONS, INC
• Subjects: Communication; Cultivation; Health risk assessment; Knowledge; Media planning & buying; Peer relationships; Refuse; Smoke; Smoking; Television programs; Viewing; Women; Young adults; smoking intention; smoking refusal; media use; television; cultivation; women

This study explores whether there is a connection between TV viewing and the intention of young adult women to smoke and their ability to refuse smoking. Young adult women were defined as between 18 and 24 years of age (N = 156). Using Cultivation Theory as a framework, the researchers found that TV...