A Fatal Attraction: The Effect of TV Viewing on Smoking Initiation Among Young Women

This study explores whether there is a connection between TV viewing and the intention of young adult women to smoke and their ability to refuse smoking. Young adult women were defined as between 18 and 24 years of age (N = 156). Using Cultivation Theory as a framework, the researchers found that TV...

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Bibliographic Details
Published inCommunication research Vol. 46; no. 5; pp. 688 - 707
Main Authors Johnson, Erika K., Len-Ríos, Maria, Shoenberger, Heather, Han, Kyung Jung
Format Journal Article
LanguageEnglish
Published Los Angeles, CA SAGE Publications 01.07.2019
SAGE PUBLICATIONS, INC
Subjects
Communication
Cultivation
Health risk assessment
Knowledge
Media planning & buying
Peer relationships
Refuse
Smoke
Smoking
Television programs
Viewing
Women
Young adults
smoking intention
smoking refusal
media use
television
cultivation
women
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Summary:This study explores whether there is a connection between TV viewing and the intention of young adult women to smoke and their ability to refuse smoking. Young adult women were defined as between 18 and 24 years of age (N = 156). Using Cultivation Theory as a framework, the researchers found that TV viewing positively predicts smoking intentions and negatively predicts the ability to refuse smoking. Accounting for smoking knowledge, current smoking behaviors, and other media use, TV viewing predicts smoking intentions. This suggests that TV viewing may be a powerful predictor of (a) smoking intentions and (b) the inability to refuse a cigarette in a peer pressure/social situation.
ISSN:0093-6502
1552-3810
DOI:10.1177/0093650216641183