Value dimensions, perceived value, satisfaction and loyalty: an investigation of university students’ travel behaviour

Both marketing practitioners and academic researchers have traditionally recognised the major influence that perceived value has on consumer behaviour. Tourism and hospitality research have recently shown an interest in value; especially, when investigated with quality and/or satisfaction. The prese...

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Bibliographic Details
Published inTourism management (1982) Vol. 27; no. 3; pp. 437 - 452
Main Authors Gallarza, Martina G., Gil Saura, Irene
Format Journal Article
LanguageEnglish
Published Elsevier Ltd 01.06.2006
Subjects
Satisfaction
Student travellers
Tourist experience
Travel behaviour
Value dimensions
Travel behaviour
Value dimensions
Tourist experience
Student travellers
Satisfaction
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Summary:Both marketing practitioners and academic researchers have traditionally recognised the major influence that perceived value has on consumer behaviour. Tourism and hospitality research have recently shown an interest in value; especially, when investigated with quality and/or satisfaction. The present study has two primary objectives. First, to investigate the dimensionality of consumer value in a travel-related context (students’ travel behaviour), adopting Holbrook's typology, and combining it with negative inputs of value. Second, to explore the relations between consumer perceptual constructs such as perceived value, satisfaction and loyalty. This dual objective is undertaken by providing an LISREL model. The results confirm the existence of a quality–value–satisfaction–loyalty chain and illustrate the complexity of value dimensions that have been shown to be highly sensitive to the tourism experience.
ISSN:0261-5177
1879-3193
DOI:10.1016/j.tourman.2004.12.002