Determinants of the use of e-services in the hospitality industry in Kosovo

The aim of this research is to identify the main determinants of Kosovo outbound tourists influencing the use of e-services in the hospitality industry. To test hypotheses, we used Partial Least Squares Path Modeling (PLS-PM). Findings suggest that the intention of Kosovo outbound tourists to use e-...

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Bibliographic Details
Published inInternational journal of data and network science (Print) Vol. 5; no. 3; pp. 369 - 382
Main Authors Zeqiri, Adelina, Dahmani, Mounir, Youssef, Adel Ben
Format Journal Article
LanguageEnglish
Published Growing Science 2021
Subjects
Economics and Finance
Humanities and Social Sciences
Hospitality
ICT
Kosovo
Outbound tourists
Determinants e-services
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Summary:The aim of this research is to identify the main determinants of Kosovo outbound tourists influencing the use of e-services in the hospitality industry. To test hypotheses, we used Partial Least Squares Path Modeling (PLS-PM). Findings suggest that the intention of Kosovo outbound tourists to use e-services in the hospitality industry is influenced positively by performance expectancy, facilitating conditions, perceived value, and satisfaction with information quality. We found that expected effort and social influence have no impact on the intention to use e-services. The relationship between users’ behavioral intentions and satisfaction with the information provided and real use behavior is confirmed. The perceived value depends on cost-savings, enjoyment and convenience from the use of e-services in hospitality.
ISSN:2561-8148
2561-8156
DOI:10.5267/j.ijdns.2021.5.006