A Macromarketing Seminar

A syllabus is described including twelve general topics. Topics were not chosen to represent the entire breadth of concerns that engage macromarketing scholars, nor were they intended to be “currently topical,” although they have changed often over the years the seminar has been offered. Rather, the...

Full description

Saved in:
Bibliographic Details
Published inJournal of macromarketing Vol. 28; no. 2; pp. 197 - 199
Main Author Mittelstaedt, Robert A.
Format Journal Article
LanguageEnglish
Published Los Angeles, CA SAGE Publications 01.06.2008
SAGE PUBLICATIONS, INC
Subjects
Marketing
Objectives
Public policy
Seminars
United States > US
markets
development
systems
public policy
Online AccessGet full text

Cover

More Information
Summary:A syllabus is described including twelve general topics. Topics were not chosen to represent the entire breadth of concerns that engage macromarketing scholars, nor were they intended to be “currently topical,” although they have changed often over the years the seminar has been offered. Rather, they are a set of topics that can be developed to illustrate the macromarketing perspective while meeting the seminar's collateral goal of exposing its participants to a wide range of research traditions and literatures. No reading list is included.
ISSN:0276-1467
1552-6534
DOI:10.1177/0276146708316566