Does Marketing Ethics Really Have Anything to Say? A Critical Inventory of the Literature

The material to follow challenges the conceptual uniqueness and contribution of the content of the field of marketing ethics. Based on a comprehensive inspection of the marketing ethics literature, this "review note" (an uncommon genre of academic manuscript - a briefly-presented review hi...

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Bibliographic Details
Published inJournal of business ethics Vol. 18; no. 3; pp. 315 - 334
Main Author Gaski, John F.
Format Journal Article
LanguageEnglish
Published Dordrecht Kluwer Academic Publishers 01.02.1999
D. Reidel Pub. Co
Springer Nature B.V
Subjects
Advertising
Baby foods
Behavior
Business ethics
Deontological ethics
Ethical behavior
Ethical codes
Ethics
Hypotheses
Marketing
Marketing ethics
Morality
Normative ethics
Prescriptions
Public policy
Scientific ethics
Self interest
Studies
Teleological ethics
Values
United States > US
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Summary:The material to follow challenges the conceptual uniqueness and contribution of the content of the field of marketing ethics. Based on a comprehensive inspection of the marketing ethics literature, this "review note" (an uncommon genre of academic manuscript - a briefly-presented review highlighting a specific point) concludes that, in terms of pragmatic behavioral guidance as well as conceptual content, marketing ethics has nothing new nor distinctive to offer. Though an initially unexpected conclusion, perhaps, explanation is provided for why marketing ethics' absence of contribution is perfectly natural and appropriate. Evidence also is found to establish that the paper's contrarian-appearing position may not be extremist after all.
Bibliography:ObjectType-Article-2
SourceType-Scholarly Journals-1
ObjectType-Feature-1
content type line 23
ISSN:0167-4544
1573-0697
DOI:10.1023/a:1017190829683