Perspective analysis and implications of visitor management - experiences from the Whitechapel Gallery, London
This qualitative research analyses visitor management issues of a trendy visitor attraction in East London, the Whitechapel Gallery. The "model of factors involved in the effective management of visitor attractions" proposed by Leask ( 2010 ) is applied in this given context. Results outli...
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Published in | Anatolia : an international journal of tourism and hospitality research Vol. 24; no. 3; pp. 410 - 426 |
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Main Author | |
Format | Journal Article |
Language | English |
Published |
Routledge
01.11.2013
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Subjects | |
Online Access | Get full text |
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Summary: | This qualitative research analyses visitor management issues of a trendy visitor attraction in East London, the Whitechapel Gallery. The "model of factors involved in the effective management of visitor attractions" proposed by Leask (
2010
) is applied in this given context. Results outline the urgency of an updated set of visitor management plans, both short term and long term. This also suggests a proper ground for applying the above-mentioned model. Programme and display diversities cannot be considered as the only inevitable actions; development of specific visitor management tools, multiple stakeholders' coordination with their clear engagement in policy planning, and identification of competitive advantage also need priorities in an effective visitor management plan. |
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ISSN: | 1303-2917 2156-6909 |
DOI: | 10.1080/13032917.2013.797916 |