The halo effect: A longitudinal approach

The halo effect is a cognitive bias whereby people form an opinion about a characteristic of an attribute of a product based on their predisposition (positive or negative) toward another attribute. No formal testing of this effect is available in the hospitality and tourism literature. Thus, this st...

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Bibliographic Details
Published inAnnals of tourism research Vol. 83; p. 102938
Main Authors Nicolau, Juan Luis, Mellinas, Juan Pedro, Martín-Fuentes, Eva
Format Journal Article
LanguageEnglish
Published Elsevier Ltd 01.07.2020
Subjects
Halo effect
Hotel
Quantile regression
Rating
Review
Halo effect
Review
Quantile regression
Hotel
Rating
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Summary:The halo effect is a cognitive bias whereby people form an opinion about a characteristic of an attribute of a product based on their predisposition (positive or negative) toward another attribute. No formal testing of this effect is available in the hospitality and tourism literature. Thus, this study fills this gap by analyzing a sample of 21,338 hotels. Results indicate that: i) the halo effect is supported (the “other” attributes explain nearly 50% of the focal attribute “location”); ii) asymmetric effects exist because negative variations have a stronger influence than positive variations (the halo effect actually becomes a crown of thorns); and iii) varying effects exist over the range of the dependent variable. •The halo effect is supported: the “other” attributes explain nearly 50% of “location”.•The most influential attributes are “staff”, “value for money” and “services”.•There are asymmetric effects: the halo effect may become a crown of thorns.•There are varying effects over the range of the variation in the rating of location.
ISSN:0160-7383
1873-7722
DOI:10.1016/j.annals.2020.102938