The main demographic characteristics of customers and the frequency of purchases organic food

• Published in: Ekonomika poljoprivrede (1979) Vol. 69; no. 2; pp. 349 - 364
• Main Authors: Mitić, Vladimir, Čolović, Milica
• Format: Journal Article
• Language: English
• Published: Belgrade Balkan Scientific Association of Agricultural Economists 01.01.2022; Naučno društvo agrarnih ekonomista Balkana, Beograd; Institut za ekonomiku poljoprivrede, Beograd i Akademija ekonomskih nauka, Bukurešt
• Subjects: customers; Data processing; Demographics; Demography; Developing countries; Education; Food; frequency of organic food purchases; Higher education; Households; LDCs; Marital status; Natural & organic foods; organic food; Purchasing; the main demographic characteristics; Urban areas; Serbia; United States > US; Germany
• ISSN: 0352-3462; 2334-8453
• DOI: 10.5937/ekoPolj2202349M

The essential research goal is to determine the frequency of purchases organic food in general and the basic demographic characteristics of typical buyers of organic food. Sample consists of 571 respondents of different sex, age, and educational level, area of living, material and marital status. The research was conducted online using a Google. The SPSS program was used for data processing. The Man Witney U and the Kruskal - Wallis tests were applied in order to determine the statistical significance of the obtained differences in scores between groups of subjects. The obtained results showed that the frequency of purchasing organic food in Serbia is still low. Typical buyers of organic food are mostly women, older, have higher education and income. They usually live in urban areas, in big cities, while their marital status seems to have no influence on their decision to purchase an organic food and products.