Following up the article "Effects of atmospherics on emotions and intention with respect to involvement in different shopping environments" by Loureiro, Koo, and Ribeiro

The present article aims to present the follow-up of the article published in the Journal of Global Scholars of Marketing Science entitled: Effects of atmospherics on emotions and intention with respect to involvement in different shopping environments. The article develops the inter-connection betw...

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Bibliographic Details
Published inJournal of global scholars of marketing science Vol. 28; no. 2; pp. 208 - 213
Main Authors Loureiro, Sandra Maria Correia, Koo, Dong-Mo
Format Journal Article
LanguageEnglish
Published Routledge 03.04.2018
한국마케팅과학회
Subjects
Atmospherics
emotions, shopping intention
online/offline context, involvement
情感, 购物意愿
环境氛围
线上与线下环境, 关联
경영학
Online AccessGet full text
ISSN2163-9159
2163-9167
DOI10.1080/21639159.2018.1436980

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Summary:The present article aims to present the follow-up of the article published in the Journal of Global Scholars of Marketing Science entitled: Effects of atmospherics on emotions and intention with respect to involvement in different shopping environments. The article develops the inter-connection between the mentioned article and other articles published in the field. Finally, the current article provides new insights about the new research published employing the S-O-R framework.
Bibliography:https://doi.org/10.1080/21639159.2018.1436980
ISSN:2163-9159
2163-9167
DOI:10.1080/21639159.2018.1436980