APA (7th ed.) Citation

Ma, X., Zou, X., & Lv, J. (2022). Why do consumers hesitate to purchase in live streaming? A perspective of interaction between participants. Electronic commerce research and applications, 55, 101193. https://doi.org/10.1016/j.elerap.2022.101193

Chicago Style (17th ed.) Citation

Ma, Xiaoyue, Xia Zou, and Jun Lv. "Why Do Consumers Hesitate to Purchase in Live Streaming? A Perspective of Interaction Between Participants." Electronic Commerce Research and Applications 55 (2022): 101193. https://doi.org/10.1016/j.elerap.2022.101193.

MLA (9th ed.) Citation

Ma, Xiaoyue, et al. "Why Do Consumers Hesitate to Purchase in Live Streaming? A Perspective of Interaction Between Participants." Electronic Commerce Research and Applications, vol. 55, 2022, p. 101193, https://doi.org/10.1016/j.elerap.2022.101193.