Why do consumers hesitate to purchase in live streaming? A perspective of interaction between participants

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Bibliographic Details
Published inElectronic commerce research and applications Vol. 55; p. 101193
Main Authors Ma, Xiaoyue, Zou, Xia, Lv, Jun
Format Journal Article
LanguageEnglish
Published 01.09.2022
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ISSN:1567-4223
DOI:10.1016/j.elerap.2022.101193