Development of Online Marketing During Coronavirus Epidemic

At the beginning of 2020, the new coronavirus epidemic broke out globally. This epidemic has a serious impact on the country’s economy, with a huge impact, a wide range and a deep degree. The epidemic has spread to a large extent and has brought serious harm to the world economy. But if we look at t...

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Bibliographic Details
Published inE3S Web of Conferences Vol. 218; p. 1020
Main Author Yang, Zhichun
Format Journal Article Conference Proceeding
LanguageEnglish
Published Les Ulis EDP Sciences 01.01.2020
Subjects
Coronaviruses
Data analysis
Digital marketing
Economics
Epidemics
Global economy
Impact analysis
Marketing
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Summary:At the beginning of 2020, the new coronavirus epidemic broke out globally. This epidemic has a serious impact on the country’s economy, with a huge impact, a wide range and a deep degree. The epidemic has spread to a large extent and has brought serious harm to the world economy. But if we look at the impact of the epidemic on the national economy dialectically, opportunities and challenges should coexist. This article analyzes the opportunities and challenges faced by the Internet economy during the epidemic and the development of China’s online marketing model during the epidemic. The combination of traditional business and emerging business is the focus of online marketing development. Through new media and big data analysis, the new online marketing model is no longer a simple e-mail advertisement and information on both sides of the article. The new network marketing model will become an important part of the economy in the post-epidemic era.
ISSN:2267-1242
2555-0403
2267-1242
DOI:10.1051/e3sconf/202021801020