Reconceptualizing domestic tourism prosocial behaviours

This study makes new theoretical propositions that reconceptualize what we know about prosocial behaviours in a tourism context. Based on qualitative in-depth interviews and observations involving 27 domestic tourists, it was found that positive emotional gratifications of joy, gratitude, contentmen...

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Bibliographic Details
Published inAnatolia : an international journal of tourism and hospitality research Vol. 35; no. 3; pp. 621 - 637
Main Author Agyeiwaah, Elizabeth
Format Journal Article
LanguageEnglish
Published Routledge 02.07.2024
Subjects
altruism
COVID-19
Domestic tourism
prosocial behaviour
warm glow theory
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Summary:This study makes new theoretical propositions that reconceptualize what we know about prosocial behaviours in a tourism context. Based on qualitative in-depth interviews and observations involving 27 domestic tourists, it was found that positive emotional gratifications of joy, gratitude, contentment, and happiness accompanied prosocial behaviours involving group photo-taking and sharing on social media, group dining, buying local pastries in support of the local economy and well-being, and interacting with others. The co-existence of benefits to others (altruism) and the self (egoistic) in prosocial engagement questions whether prosocial behaviours are purely altruistic. Rather than taking a binary conceptualization of prosocial motives, it is argued that prosocial behaviours involve the complementary interaction between altruism and egoistically-motivated behaviours.
ISSN:1303-2917
2156-6909
DOI:10.1080/13032917.2023.2291113