Are all models created equal? A content analysis of women in advertisements of fitness versus fashion magazines

The current study is a content analysis of women appearing in advertisements in two types of magazines: fitness/health versus fashion/beauty chosen because of their large and predominantly female readerships. Women appearing in advertisements of the June 2007 issue of five fitness/health magazines w...

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Bibliographic Details
Published inBody image Vol. 6; no. 2; pp. 137 - 140
Main Authors Wasylkiw, L, Emms, A A, Meuse, R, Poirier, K F
Format Journal Article
LanguageEnglish
Published Netherlands 01.03.2009
Subjects
Adolescent
Adult
Advertising as Topic
Age Factors
Beauty
Body Image
European Continental Ancestry Group
Female
Humans
Middle Aged
Periodicals as Topic - trends
Physical Fitness
Social Desirability
Young Adult
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Summary:The current study is a content analysis of women appearing in advertisements in two types of magazines: fitness/health versus fashion/beauty chosen because of their large and predominantly female readerships. Women appearing in advertisements of the June 2007 issue of five fitness/health magazines were compared to women appearing in advertisements of the June 2007 issue of five beauty/fashion magazines. Female models appearing in advertisements of both types of magazines were primarily young, thin Caucasians; however, images of models were more likely to emphasize appearance over performance when they appeared in fashion magazines. This difference in emphasis has implications for future research.
Bibliography:ObjectType-Article-1
SourceType-Scholarly Journals-1
ObjectType-Feature-2
content type line 23
ISSN:1740-1445
1873-6807
DOI:10.1016/j.bodyim.2009.01.005