Research on the Mechanism of Trust in the Open Online Sourcing Marketplace

Open online sourcing is a new outsourcing model. With the development of the information economy, more and more enterprises begin to adopt the open online sourcing. It has great social and commercial value to establish an effective open online outsourcing marketplace, and the critical success factor...

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Bibliographic Details
Published inApplied Mechanics and Materials Vol. 263-266; pp. 2732 - 2737
Main Authors Zeng, Qing Feng, Zhang, Yi Dan, Jing, Nan Nan
Format Journal Article
LanguageEnglish
Published Zurich Trans Tech Publications Ltd 01.01.2013
Subjects
Open Online Sourcing Marketplace
Theory of Reasoned Action
Trust
Mechanism
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Summary:Open online sourcing is a new outsourcing model. With the development of the information economy, more and more enterprises begin to adopt the open online sourcing. It has great social and commercial value to establish an effective open online outsourcing marketplace, and the critical success factor of the operation is to establish the trust mechanism in this online marketplace. Thus, we construct a trust mechanism model in the open online outsourcing marketplace based on the Theory of Rational Action, and the four dimensions of the trust are identified in the model, they are trust intention, trading mechanism trust, trading process trust and quality of the online platform. This model can provide theoretical guidance in the operation of the open online sourcing marketplace.
Bibliography:Selected, peer reviewed papers from the 2012 International Conference on Information Technology and Management Innovation (ICITMI 2012), November 10-11, 2012, Guangzhou, China
ISBN:9783037855744
3037855746
ISSN:1660-9336
1662-7482
1662-7482
DOI:10.4028/www.scientific.net/AMM.263-266.2732