Mobile investment technology adoption among investors

• Published in: International journal of bank marketing Vol. 40; no. 1; pp. 50 - 67
• Main Author: Fan, Lu
• Format: Journal Article
• Language: English
• Published: Bradford Emerald Publishing Limited 01.02.2022; Emerald Group Publishing Limited
• Subjects: Bank marketing; Bank technology; Innovations; Investors; Mobile commerce; Portfolio management; Smartphones; Technology adoption; United States > US; Risk tolerance; Mobile trading; Investment confidence; Investment knowledge; Mobile investing; FinTech
• ISSN: 0265-2323; 1758-5937
• DOI: 10.1108/IJBM-11-2020-0551

PurposeThe purpose of this study is to examine investors' internal characteristics, including investment literacy, risk tolerance and familiarity with mobile financial services, as antecedents of mobile investment technology adoption among American investors.Design/methodology/approachUsing the 2018 National Financial Capability Study and its supplemental Investor Survey, this study examined antecedents, including investors' internal characteristics, in relation to mobile investment technology adoption. Nested logistic regression analyses were performed for adopting mobile apps for investment decisions and for investment trading.FindingsThis study found that objective and subjective investment knowledge, experience using mobile banking for payments and money transfers, and certain ownerships of investment vehicles (such as whole-life insurance policies and ETFs) were significant determinants of mobile investment decision-making. On the other hand, subjective investment literacy, risk tolerance, familiarity with mobile financial services, and portfolio value, as well as certain types of investment vehicles were significantly associated with mobile investment trading.Originality/valueThis study is among the first to examine investors' investment literacy, risk tolerance and familiarity with mobile financial services as investors' internal characteristics in relation to mobile investment technology adoption. The diffusion of innovations theory and related concepts provide theoretical support for this study. The findings provide new insights into mobile investing as an emerging FinTech subject and provide implications for practitioners and FinTech developers, as well as contribute to the literature of mobile investment service adoption among retail investors.