Precision is in the Eye of the Beholder: Application of Eye Fixation-Related Potentials to Information Systems Research

This paper introduces the eye-fixation related potential (EFRP) method to IS research. The EFRP method allows one to synchronize eye tracking with electroencephalographic (EEG) recording to precisely capture users' neural activity at the exact time at which they start to cognitively process a s...

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Bibliographic Details
Published inJournal of the Association for Information Systems Vol. 15; no. 10; pp. 651 - 678
Main Authors Léger, Pierre-Majorique, Sénecal, Sylvain, Courtemanche, François, Guinea, Ana, Titah, Ryad, Fredette, Marc, Labonte-LeMoyne, Élise
Format Journal Article
LanguageEnglish
Published Atlanta Association for Information Systems 01.10.2014
Subjects
Cognitive models
Electroencephalography
Electronic mail systems
Experiments
Eye movements
Information systems
Literature reviews
Precision
Studies
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Summary:This paper introduces the eye-fixation related potential (EFRP) method to IS research. The EFRP method allows one to synchronize eye tracking with electroencephalographic (EEG) recording to precisely capture users' neural activity at the exact time at which they start to cognitively process a stimulus (eg, event on the screen). This complements and overcomes some of the shortcomings of the traditional event related potential (ERP) method, which can only stamp the time at which a stimulus is presented to a user. Thus, the authors propose a method conjecture of the superiority of EFRP over ERP for capturing the cognitive processing of a stimulus when such cognitive processing is not necessarily synchronized with the time at which the stimulus appears. The results support their proposed hypotheses and show three distinct neural processes associated with the attentional reaction to email pop-up notification, the cognitive processing of the email pop-up notification, and the motor planning activity involved in opening or not the email.
ISSN:1536-9323
1536-9323
DOI:10.17705/1jais.00376