Market-Based Assets and Shareholder Value: A Framework for Analysis

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Bibliographic Details
Published inJournal of marketing Vol. 62; no. 1; p. 2
Main Authors Srivastava, Rajendra K., Shervani, Tasadduq A., Fahey, Liam
Format Journal Article
LanguageEnglish
Published 01.01.1998
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ISSN:0022-2429
DOI:10.2307/1251799