Development and validation of a tourist experience scale for cultural and creative industries parks

• Published in: Journal of destination marketing & management Vol. 20; p. 100560
• Main Authors: Chang, Angela Ya-Ping, Hung, Kuang-Peng
• Format: Journal Article
• Language: English
• Published: Elsevier Ltd 01.06.2021
• Subjects: Cultural and creative industries park; Scale development; Tourist destination; Tourist experience; Cultural and creative industries park; Scale development; Tourist destination; Tourist experience
• ISSN: 2212-571X; 2212-5752
• DOI: 10.1016/j.jdmm.2021.100560

This research assesses and explores the dimensionality of tourist experiences based on their visits to cultural and creative industries parks (CCIPs). This study used in-depth interviews involving the free association method along with content analysis to generate initial measurement items. Next, expert opinions were solicited and exploratory factor analysis was conducted to explore the underlying structure of tourist experiences. Confirmatory factor analysis was then performed to further validate the proposed measurement scale. The scale includes seven dimensions (learning, recreation, exhibitions, service, food, facilities, and souvenirs) covering 27 items. In addition to presenting a unique perspective on tourists' experiences, this study offers a timely framework as CCIPs become emerging travel destinations. A tourist experience scale related to CCIPs is a welcome addition to the literature and can serve as a foundation for future research into tourists’ behavioral intentions. Furthermore, findings are expected to shed light on potential topics and to serve as a reference in the destination planning process. •The research explores the dimensionality of tourists' experience in cultural and creative industries parks.•Seven dimensions were extracted from a rigorous research design.•Learning, recreation, exhibitions, service, food, facilities, and souvenirs are the dimensions.•The study laid foundation for future studies in cultural and creative tourism using quantitative method.