Mining disjunctive consequent association rules
When association rules A → B and A → C cannot be discovered from the database, it does not mean that A → B ∨ C will not be an association rule from the same database. In fact, when A, B or C is the newly marketed product, A → B ∨ C shall be a very useful rule in some cases. Since the consequent item...
Saved in:
Published in | Applied soft computing Vol. 11; no. 2; pp. 2129 - 2133 |
---|---|
Main Authors | , , , , |
Format | Journal Article |
Language | English |
Published |
Elsevier B.V
01.03.2011
|
Subjects | |
Online Access | Get full text |
Cover
Loading…
Summary: | When association rules
A
→
B and
A
→
C cannot be discovered from the database, it does not mean that
A
→
B
∨
C will not be an association rule from the same database. In fact, when
A,
B or
C is the newly marketed product,
A
→
B
∨
C shall be a very useful rule in some cases. Since the consequent item of this kind of rule is formed by a disjunctive composite item, we call this type of rules as the disjunctive consequent association rules. Therefore, we propose a simple but efficient algorithm to discover this type of rules. Moreover, when we apply our algorithm to insurance policy for cross selling, the useful results have been proven by the insurance company. |
---|---|
ISSN: | 1568-4946 1872-9681 |
DOI: | 10.1016/j.asoc.2010.07.011 |