THE STOCK PRICE REACTION TO SUPPLY CHAIN MANAGEMENT ADVERTISEMENTS AND COMPANY VALUE

The research examines the stock price reaction to the announcement of the adoption of supply chain management‐enhancing tools and technologies to determine whether there is a significant response from the capital markets. The results show that the adoption of supply chain management‐enhancement tool...

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Bibliographic Details
Published inJournal of business logistics Vol. 26; no. 1; pp. 199 - 216
Main Authors Filbeck, Greg, Gorman, Raymond, Greenlee, Timothy, Speh, Thomas
Format Journal Article
LanguageEnglish
Published Oxford, UK Blackwell Publishing Ltd 01.03.2005
Subjects
Adoption of Supply Chain Technology
Brand loyalty
Corporate profits
Cost reduction
Customer satisfaction
Financial performance
Growth stocks
Investments
Market shares
Print advertising
Profitability
Securities markets
Stock exchanges
Stock Price Reaction
Stock prices
Stock Value
Studies
Supply Chain Management
Supply Chain Management Tools
Supply chains
Value analysis
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Summary:The research examines the stock price reaction to the announcement of the adoption of supply chain management‐enhancing tools and technologies to determine whether there is a significant response from the capital markets. The results show that the adoption of supply chain management‐enhancement tools appears to be value creating. The strength of the stock price reaction is positively related to the degree of certainty regarding the publication date of the publication.
Bibliography:istex:AE9F1DE5833772D9389D0AE0DC8B7C12E030F5F7
ArticleID:JBL199
ark:/67375/WNG-BHCHN355-S
Raymond F. Gorman
Mid‐American Journal of Business.
Greg Filbeck
Ray received his Ph.D. from the University of Indiana.
is a Professor of Finance and Associate Dean at Miami University's Richard T. Farmer School of Business. His research interests include environmental finance, capital structure, the effect of regulation on the financial aspects of regulated firms, and behavioral finance. He is a past editor of the
and the
His research interests include “big event” advertising effects, marketing to diverse audiences, behavioral change processes and social and cause‐related marketing.
Thomas W. Speh
is Associate Professor of Marketing in the Richard T. Farmer School of Business at Miami University. He received his Ph.D. from The University of Rhode Island. He has published work in the
Timothy B. Greenlee
is Senior Vice‐President at Schweser Study Program and Adjunct Professor of Finance at the University of Wisconsin – La Crosse. Greg received his Ph.D. from the University of Kentucky. Prior to joining Schweser, he taught in the Finance departments of the University of Toledo and Miami University. Greg holds the Certified Financial Analysts (CFA) designation and his research interests include the relationship between overall management performance and financial performance, the predictive value of learning and teaching styles, and behavioral finance.
Journal of Business Research, Social Marketing Quarterly, Health Promotion and Practice
Journal of Marketing for Higher Education.
is the James Evans Rees Distinguished Professor of Distribution at the Richard T. Farmer School of Business Administration at Miami University (Ohio). He is a past president of the Warehousing Education and Research Council and the Council of Logistics Management (2003). He received his Ph.D. from Michigan State University. He has conducted research and consulting projects in supply chain performance measurement, warehousing cost analysis, logistics outsourcing, and reverse logistics.
ISSN:0735-3766
2158-1592
DOI:10.1002/j.2158-1592.2005.tb00199.x