Identifying antecedents and consequences of well-being: The case of cruise passengers

• Published in: Tourism management perspectives Vol. 33; p. 100609
• Main Author: Kang, Juhee
• Format: Journal Article
• Language: English
• Published: Elsevier Ltd 01.01.2020
• Subjects: Brand prestige; Experiential value; Luxury cruise; Value co-creation; Well-being; Experiential value; Value co-creation; Well-being; Brand prestige; Luxury cruise
• ISSN: 2211-9736; 2211-9744
• DOI: 10.1016/j.tmp.2019.100609

Although recent studies have focused on the role of well-being in tourism, there is limited knowledge about its specific contribution for marketing practitioners. This study focuses on how cruise companies can develop a solid relationship with their passengers by examining four dimensions of experiential value and their impact on well-being and passengers' value co-creation behavior. Experiential value consists of four dimensions: playfulness, aesthetics, consumer return on investment, and service excellence. A structural equation model delineating relationships among experiential value, well-being, and value co-creation was developed and tested with 292 luxury cruise passengers. Well-being was found to play a significant role in linking the theoretical concepts of experiential value and value co-creation, with brand prestige playing a moderating role. •Playfulness, service excellence, and CROI positively influenced customer well-being.•Interestingly, aesthetic value is no longer a primary value for quality of life.•Brand prestige was used as a moderator in the evaluation of a cruise trip.•Value co-creation was the result of experiential value and customer well-being.