Effects of Social Grooming on Incivility in COVID-19

This study implements a computer-assisted content analysis to identify which social grooming factors reduce social media users' incivility when commenting or posting about the COVID-19 situation in South Korea. In addition, this study conducts semantic network analysis to interpret qualitativel...

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Bibliographic Details
Published inCyberpsychology, behavior and social networking Vol. 23; no. 8; p. 519
Main Author Kim, Bumsoo
Format Journal Article
LanguageEnglish
Published United States 01.08.2020
Subjects
Betacoronavirus
Coronavirus Infections - psychology
COVID-19
Female
Humans
Incivility
Male
Online Social Networking
Pandemics
Pneumonia, Viral - psychology
Qualitative Research
Republic of Korea
SARS-CoV-2
Semantics
Social Media
Social Skills
Republic of Korea
COVID-19
network analysis
big data
Corona19
social grooming
incivility
Online AccessGet more information

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Summary:This study implements a computer-assisted content analysis to identify which social grooming factors reduce social media users' incivility when commenting or posting about the COVID-19 situation in South Korea. In addition, this study conducts semantic network analysis to interpret qualitatively how people express their thoughts. The findings suggest that social network size is a negative predictor of incivility. Moreover, Twitter users who have built larger networks and gained positive responses from others are less likely to use uncivil language. Lastly, linguistic choice among users is different depending on the size of their social network.
ISSN:2152-2723
DOI:10.1089/cyber.2020.0201