DYNAMIC CAPABILITIES AND PERFORMANCE OF HOSPITALITY FIRMS IN SOUTH AFRICA: THE MEDIATING EFFECT OF INNOVATION

• Published in: Geo Journal of Tourism and Geosites Vol. 36; no. 2spl; pp. 616 - 623
• Main Author: FATOKI, Olawale
• Format: Journal Article
• Language: English
• Published: Oradea University of Oradea, Department of Geography, Tourism and Territorial Planning 2021; Editura Universităţii din Oradea
• Subjects: Competition; Competitive advantage; Competitiveness; Data collection; dynamic capabilities; Economic development; Economic growth; firm; GDP; Gross Domestic Product; hospitality; Hospitality industry; Hypotheses; innovation; Innovations; Learning; Strategic management; Tourism; South Africa
• ISSN: 2065-1198; 2065-0817; 2065-1198; 2065-0817
• DOI: 10.30892/gtg.362spl08-690

Dynamic capabilities describe a firm’s ability to build, integrate and reconfigure internal and external competencies to address rapidly changing environments and improve firm competitiveness. The aim of the study was to investigate the effect of four dimensions of dynamic capabilities (sensing, learning, integrating, and coordinating) on the performance of hospitality firms. In addition, the study examined the mediating role of product innovation in the relationship between dynamic capabilities and performance. The study adopted the quantitative research design and the cross-sectional survey method was used for data collection. The Partial Least Square Structural Equation Modelling was used for data analysis. Based on a dataset of 135 respondents, the results indicated that sensing, learning and coordinating significantly affect the performance of hospitality firms. Innovation mediates the relationship between sensing and learning capabilities and performance. Theoretical and managerial implications are discussed. The provision of seminars and training on dynamic capabilities and innovation to top management and employees is important.