Interception of values as a result of the business model restructuring – case study

• Published in: Management (Zielona Góra) Vol. 21; no. 2; pp. 75 - 94
• Main Authors: Nogalski, Bogdan, Niewiadomski, Przemysław
• Format: Journal Article
• Language: English
• Published: Zielona Góra De Gruyter Open 01.12.2017; University of Zielona Góra, Faculty of Economics and Management
• Subjects: agricultural machinery sector; Agriculture; Business models; E20; E24; Farm machinery; flexible business models; I12; implementation flexibility; Manufacturing; strategy; Supply chain management
• ISSN: 2299-193X; 1429-9321; 2299-193X
• DOI: 10.1515/manment-2017-0006

The main objective of this paper is to present a case of value interception as a result of restructuring the business model of a manufacturing company that operates in the agricultural machinery sector. A company that focuses on core activities in the value chain and commissions the manufacturing of most components to specialised suppliers – as a result of restructuring – becomes an integrator that controls all parts of the supply chain; from obtaining a raw material, through its own production of a possibly large number of components, to the distribution of a finished composite product. The framework of the conducted research featured the identification of the relationships occurring between own production of components comprising a given product, and an alternative solution, i.e. possibility of acquiring them by way of co-operation. The authors assumed that a derivative of the value intercepted in the finished product implementation process is the number of components manufactured using own production resources.