‘Are ad endorsements really annoying?’ The impact of advertising in short-form tourism videos on tourists’ information processing

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Bibliographic Details
Published inCurrent Issues in Tourism pp. 1 - 20
Main Authors Zhou, Han, Sun, Tao, Zhu, Kaige, Li, Jiao, Ito, Naoya
Format Journal Article
LanguageEnglish
Japanese
Published Informa UK Limited 02.07.2024
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ISSN:1368-3500
1747-7603
DOI:10.1080/13683500.2024.2371029