Pro-Environmental Intentions among Food Festival Attendees: An Application of the Value-Belief-Norm Model

Although festival organizers have significantly increased their adoption of green practices, there has been relatively little research on the pro-environmental decision-making process in festival settings. Drawing from the value-belief-norm-theory, the purpose of this study is to investigate the pro...

Full description

Saved in:
Bibliographic Details
Published inSustainability Vol. 10; no. 11; p. 3894
Main Authors Kim, Woo-Hyuk, Kim, Kyung-Sook
Format Journal Article
LanguageEnglish
Published Basel MDPI AG 26.10.2018
Subjects
Behavior
Climate change
Consumers
Consumption
Customer satisfaction
Decision making
Decision theory
Energy
Environmental impact
Festivals
Food
Hospitality industry
Hotels & motels
Hypotheses
Natural resources
Norms
Perceptions
Questionnaires
Structural analysis
Studies
Sustainability
Theory
Vegetarianism
Water conservation
Online AccessGet full text

Cover

More Information
Summary:Although festival organizers have significantly increased their adoption of green practices, there has been relatively little research on the pro-environmental decision-making process in festival settings. Drawing from the value-belief-norm-theory, the purpose of this study is to investigate the pro-environmental decision-making processes of attendees of eco-friendly food festivals. A structural analysis of responses collected from 601 surveys revealed that affective triggers and personal norms played critical roles in the development of respondents’ pro-environmental intentions in festival settings. This study provides discussions and implications for research and practices related to green festivals.
ISSN:2071-1050
2071-1050
DOI:10.3390/su10113894