Corporate Social Responsibility as an Antecedent of Innovation, Reputation, Performance, and Competitive Success: A Multiple Mediation Analysis

Corporate social responsibility (CSR) facilitates increased innovation and enhanced reputation and business performance. Small and medium-sized enterprises are commonly acknowledged to be a driver of economic growth, so these firms’ CSR and the competitive advantages it generates are of great intere...

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Bibliographic Details
Published inSustainability Vol. 11; no. 20; p. 5614
Main Authors Gallardo-Vázquez, Dolores, Valdez-Juárez, Luis Enrique, Castuera-Díaz, Ángela María
Format Journal Article
LanguageEnglish
Published Basel MDPI AG 12.10.2019
Subjects
Business competition
Competition
Economic development
Economic growth
Innovations
Multivariate statistical analysis
Objectives
Reputations
Researchers
Small & medium sized enterprises-SME
Social responsibility
Success
Sustainability
Sustainable development
Spain
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Summary:Corporate social responsibility (CSR) facilitates increased innovation and enhanced reputation and business performance. Small and medium-sized enterprises are commonly acknowledged to be a driver of economic growth, so these firms’ CSR and the competitive advantages it generates are of great interest. This study examined whether corporate managers’ positive predisposition toward CSR initiatives explains their companies’ level of innovation, achieved performance, competitive success, and reputation. Structural equation modeling was used to analyze a sample of 109 companies operating in Spain’s Autonomous Community of Extremadura. The results confirm that companies generally have a favorable orientation toward CSR and this strategy’s benefits include developing and improving firms’ reputation.
ISSN:2071-1050
2071-1050
DOI:10.3390/su11205614