Investigating the Impact of International Markets and New Digital Technologies on Business Innovation in Emerging Markets

• Published in: Sustainability Vol. 14; no. 2; p. 983
• Main Authors: Dana, Léo-Paul, Salamzadeh, Aidin, Mortazavi, Samira, Hadizadeh, Morteza
• Format: Journal Article
• Language: English
• Published: Basel MDPI AG 01.01.2022
• Subjects: Artificial intelligence; Big Data; Blockchain; Business models; Cloud computing; Communication; Competition; Competitive advantage; COVID-19; Data analysis; Data collection; Data mining; Digital technology; Emerging markets; Entrepreneurs; Entrepreneurship; Globalization; Information storage; Innovations; Internet of Things; Knowledge management; Least squares method; Literature reviews; Multivariate statistical analysis; Orientation effects; Population studies; Product development; Strategic planning; Sustainability; Technological change; Wireless networks
• ISSN: 2071-1050; 2071-1050
• DOI: 10.3390/su14020983

International markets and digital technologies are considered among the factors affecting business innovation. The emergence and deployment of digital technologies in emerging markets increase the innovation potential in businesses. Companies with an entrepreneurial orientation also strengthen their innovation capabilities. The present study aimed to investigate the impact of international markets and new digital technologies on business innovation in emerging markets, and to estimate the mediating effect of entrepreneurial orientation on this relationship. The present research was applied research in terms of aim and descriptive survey in terms of data collection method and quantitative in terms of the type of collected data. A standard questionnaire was to collect data. The study’s statistical population consisted of all companies providing business services in Tehran, Iran. To analyse the data, the structural equation modelling method with partial least squares method and Smart PLS-3 Software was used. The results revealed that international markets and digital technologies are positively associated with innovation. They also revealed that when a company’s entrepreneurial orientation increases, the digital technologies and international markets will be more involved in mutual relationships.