Hotel Employees’ Voice Behavior: The Role of Paternalistic Leadership and Organizational Identification

• Published in: Sustainability Vol. 14; no. 1; p. 256
• Main Authors: Zhuang, Wen-Long, Lee, Chun-Han, Ma, Chung-Liang
• Format: Journal Article
• Language: English
• Published: Basel MDPI AG 01.01.2022
• Subjects: Authoritarianism; Competitive advantage; Customer services; Employees; Hotels; Hotels & motels; Hypotheses; Identification; Information processing; Leadership; Management styles; Morality; Organizational aspects; Questionnaires; Social identity; Supervisors; Tourism; Voice; Taiwan
• ISSN: 2071-1050; 2071-1050
• DOI: 10.3390/su14010256

This study explores the effect of paternalistic leadership (moral leadership, benevolent leadership, and authoritarian leadership) on hotel employees’ voice behavior and the moderating role of organizational identification. This study samples employees of five-star hotels in northern, central, and southern Taiwan. Purposive sampling is used to distribute 450 questionnaires: 150 in northern Taiwan, 150 in central Taiwan, and 150 in southern Taiwan. The number of valid questionnaires was 359, and the effective questionnaire recovery rate was 79.78%. The analysis results indicate that (1) supervisors’ moral leadership negatively affects hotel employees’ voice behavior, (2) supervisors’ benevolent leadership positively affects hotel employees’ voice behavior, (3) supervisors’ authoritarian leadership negatively affects hotel employees’ voice behavior, (4) organizational identification moderates the relationship between moral leadership and voice behavior, (5) organizational identification moderates the relationship between benevolent leadership and voice behavior, and (6) organizational identification moderates the relationship between authoritarian leadership and voice behavior. This study also proposes managerial implications based on the analysis results. This research attempts to make contributions to the literatures of hospitality and tourism.