A novel user behavioral aggregation method based on synonym groups in online video systems

Dear editor,Huge commercial interests have arisen as online video service surges,and user demographic information is precious and critical to predict user preferences,make recommendations and increase advertisement income.For instance,lady perfume advertisers usually target their advertisement to th...

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Bibliographic Details
Published inScience China. Information sciences Vol. 59; no. 2; pp. 233 - 235
Main Authors Feng, Tingting, Guo, Yuchun, Chen, Yishuai
Format Journal Article
LanguageEnglish
Published Beijing Science China Press 01.02.2016
Springer Nature B.V
Subjects
Computer Science
Information Systems and Communication Service
Letter
人口信息
商业利益
在线
广告收入
用户行为
聚合方法
视频服务
视频系统
029101
用户行为汇聚
用户兴趣偏好
个性化服务
性别预测
同义词组
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Summary:Dear editor,Huge commercial interests have arisen as online video service surges,and user demographic information is precious and critical to predict user preferences,make recommendations and increase advertisement income.For instance,lady perfume advertisers usually target their advertisement to the females.Thus,many studies predict user demographic information such as gender based on
Bibliography:11-5847/TP
synonym advertisement behavioral aggregation instance precious demographic editor viewing income
Dear editor,Huge commercial interests have arisen as online video service surges,and user demographic information is precious and critical to predict user preferences,make recommendations and increase advertisement income.For instance,lady perfume advertisers usually target their advertisement to the females.Thus,many studies predict user demographic information such as gender based on
ISSN:1674-733X
1869-1919
DOI:10.1007/s11432-015-5466-8