Consumer Behavior towards Regional Eco-Labels in Slovakia

Slovakia, as part of the European Union, participates in all forms of regional development and sustainability. A transparent form of regional development and sustainability is regional labeling, which has a 10-year tradition. Our regions represent excellent potential for the development of domestic...

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Published inSustainability Vol. 12; no. 12; p. 5146
Main Authors Jaďuďová, Jana, Badida, Miroslav, Badidová, Anna, Marková, Iveta, Ťahúňová, Miriam, Hroncová, Emília
Format Journal Article
LanguageEnglish
Published Basel MDPI AG 01.06.2020
Subjects
Cluster analysis
Consumers
Consumption
Descriptive labeling
Education
Environmental labelling
Food products
Gender
Honey
Industrial development
Labels
Logos
Quality
Questionnaires
Raw materials
Regional development
Regional planning
Sustainability
Sustainable development
Tourism
Slovakia
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Summary:Slovakia, as part of the European Union, participates in all forms of regional development and sustainability. A transparent form of regional development and sustainability is regional labeling, which has a 10-year tradition. Our regions represent excellent potential for the development of domestic products. Acceptance of essential requirements for regional products (domestic raw materials, manual work share, respect for the environment) opens up opportunities for the labor market, promotes tourism, and increases citizens’ purchase ability, none of which are clearly demonstrable in Slovak regions. Residents of individual regions have specific approaches in relation to regional brands depending on the region studied. For the purpose of the survey, four regions of southern Slovakia (with common environmental morphology and different industrial development) were selected. Indicators of age, gender, education, monthly income, and location relative to regional product preferences were studied. The results obtained were processed by cluster analysis (as a way of segmenting consumers). An average conscious purchaser of regional products is a local productive middle-aged person with a secondary or tertiary education, either male or female, and from a more economically advanced region. The results show regional branding as a mobilizing function for connecting inhabitants and the subsequent joint presentation of regional activities.
ISSN:2071-1050
2071-1050
DOI:10.3390/su12125146