Marketing to and Serving Customers through the Internet: An Overview and Research Agenda

This article proposes a conceptual framework pertaining to marketing to and serving customers through the Internet. Using this framework as a backdrop, it then offers an overview of the remaining articles by segmenting them into categories and discussing their relationship to the framework. The arti...

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Bibliographic Details
Published inJournal of the Academy of Marketing Science Vol. 30; no. 4; pp. 286 - 295
Main Authors Parasuraman, A., Zinkhan, G. M.
Format Journal Article
LanguageEnglish
Published New York Springer Nature B.V 01.09.2002
Subjects
Access to information
Brand loyalty
Business models
Business to business commerce
Consumer behavior
Consumers
Customer services
Electronic commerce
Interactive marketing
Internet
Market strategy
Marketing
Search engines
Studies
United States > US
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Summary:This article proposes a conceptual framework pertaining to marketing to and serving customers through the Internet. Using this framework as a backdrop, it then offers an overview of the remaining articles by segmenting them into categories and discussing their relationship to the framework. The article concludes by highlighting research avenues for augmenting the understanding of marketing to and serving customers through the Internet.
ISSN:0092-0703
1552-7824
DOI:10.1177/009207002236906