What drives consumers to adopt a sharing platform: An integrated model of value-based and transaction cost theories

The sharing economy has become a source of innovation in recent years. However, some sharing business models succeed while others fail. A research model combining transaction costs and value-based models is developed and empirically evaluated using 476 responses. The results indicate that transactio...

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Bibliographic Details
Published inInformation & management Vol. 58; no. 4; p. 103471
Main Authors Liang, Ting-Peng, Lin, Yi-Ling, Hou, Hsiao-Chi
Format Journal Article
LanguageEnglish
Published Elsevier B.V 01.06.2021
Subjects
Asset specificity
Perceived value
Sharing economy
Transaction cost
Uncertainty
Value-based adoption
Uncertainty
Transaction cost
Perceived value
Asset specificity
Value-based adoption
Sharing economy
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Summary:The sharing economy has become a source of innovation in recent years. However, some sharing business models succeed while others fail. A research model combining transaction costs and value-based models is developed and empirically evaluated using 476 responses. The results indicate that transaction costs and perceived benefits affect perceived value, which affects the intention to use the platform. The sharing object moderates the effect between transaction costs and perceived value. The effects of location and brand asset specificity on transaction costs vary across different sharing objects. Our findings explain why certain products are more likely to be successful on sharing platforms.
ISSN:0378-7206
1872-7530
DOI:10.1016/j.im.2021.103471