Electronic decision aids: Integration of a consumer perspective

Merchants and manufacturers are rapidly adopting electronic decision aids to help sell a variety of merchandise. These systems provide product information or recommendations based on input from the consumer and affect the way consumers process information. A conceptual framework, based on informatio...

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Bibliographic Details
Published inJournal of consumer policy Vol. 17; no. 2; pp. 181 - 206
Main Authors King, Maryon F, Hill, Donna J
Format Journal Article
LanguageEnglish
Published Neuwied, Germany H. Luchterhand 01.06.1994
Springer Nature B.V
Subjects
Consumer attitudes
Consumer policy
Decision making
Decision support systems
Information processing
Integration
Studies
Technology
United States > US
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Summary:Merchants and manufacturers are rapidly adopting electronic decision aids to help sell a variety of merchandise. These systems provide product information or recommendations based on input from the consumer and affect the way consumers process information. A conceptual framework, based on information processing theory and 3 strategic consumer difference variables - goal orientation, autonomy, and expertise - is presented. Based on these differences, propositions are derived to guide design of effective electronic decision aids.
Bibliography:ObjectType-Article-2
SourceType-Scholarly Journals-1
ObjectType-Feature-1
content type line 23
ISSN:0168-7034
1573-0700
DOI:10.1007/BF01016362