Blue Ocean Strategy: From Theory to Practice

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Bibliographic Details
Published inCalifornia management review Vol. 47; no. 3; pp. 105 - 121
Main Authors Kim, W. Chan, Mauborgne, Renée
Format Journal Article
LanguageEnglish
Published 01.04.2005
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ISSN:0008-1256
2162-8564
DOI:10.2307/41166308