Designing a Tourism Spillover Index Based on Multidestination Travel A Two-Stage Distance-Based Modeling Approach

• Published in: Journal of travel research Vol. 56; no. 3; pp. 317 - 333
• Main Authors: Yang, Yang, Fik, Timothy J., Zhang, Hong-lei
• Format: Journal Article
• Language: English
• Published: Los Angeles, CA SAGE Publications 01.03.2017; SAGE PUBLICATIONS, INC
• Subjects: Economic models; Tourism; two-stage distance-based model; spatial structure effect; multidestination travel; tourism spillover index
• ISSN: 0047-2875; 1552-6763
• DOI: 10.1177/0047287516641782

The proliferation of multidestination trips provides valuable opportunities for regions to benefit from spillover effects generated by other regions nearby. To better understand the spatial patterns of multidestination travel, we propose a two-stage distance-based model. Results suggest that long-haul tourists (i.e., those who travel far from home) tend to choose a subsequent destination that is closer to the previous destination but farther away from their residences. In addition to sociodemographic and tripographic factors, we recognize the importance of spatial structure effects in determining the travel distance for a multidestination trip. Based on the model estimates, we propose a tourism spillover index to reflect a region’s potential to receive spillover benefits from multidestination tourists leaving a particular region. Finally, we discuss implications for marketing strategies to enhance the attraction potential of specific destinations.