Factors Influencing Awareness of Community-Based Shorebird Conservation Projects in Australia

We examine the awareness of potential volunteers (n = 360) living near nine community-based shorebird conservation projects. About half of the people sampled (54%) were unaware of the nearest project. Awareness of interviewees varied substantially among projects (28-78%). Apart from gaining awarenes...

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Published inApplied environmental education and communication Vol. 5; no. 1; pp. 63 - 72
Main Authors Antos, Mark J., Weston, Michael A., Priest, Bianca
Format Journal Article
LanguageEnglish
Published Taylor & Francis Group 01.01.2006
Subjects
Aves
Australia
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Summary:We examine the awareness of potential volunteers (n = 360) living near nine community-based shorebird conservation projects. About half of the people sampled (54%) were unaware of the nearest project. Awareness of interviewees varied substantially among projects (28-78%). Apart from gaining awareness of projects through membership of natural history groups (43%), many respondents heard of projects through friends and relatives (20%), rather than through media such as newspapers (14%) and television (2.3%). We demonstrate that community-based projects can be quantitatively and critically assessed for awareness. The use of rapid, cost-effective assessments of awareness levels has application in many conservation projects.
Bibliography:ObjectType-Article-2
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ISSN:1533-015X
1533-0389
DOI:10.1080/15330150500452398