Co-marketing alliances in the Brazilian biofuel sector: An analysis based on strategic alliances

• Published in: Science & public policy Vol. 41; no. 5; pp. 553 - 560
• Main Authors: de Mattos Fagundes, Paloma, Machado Padilha, Ana Claudia, Padula, Antonio Domingos
• Format: Journal Article
• Language: English
• Published: Oxford University Press 01.10.2014
• Subjects: Alliances; Benefits; Biomass energy; Brazil; Cooperation; Fuels; Industry; Internet; Marketing; Periodicals; Production; Strategic management; co-marketing alliances; biofuels; strategic alliances for cooperation
• ISSN: 0302-3427; 1471-5430
• DOI: 10.1093/scipol/sct077

Brazil is among the world’s largest producers of biofuels. This situation stimulates agreements and strategic alliances for cooperation between countries where biofuel feedstocks are scarce and those where they are abundant. Thus, this study aims to analyze the strategic alliances for cooperation between countries for biofuel production. This research study was conducted using information from the website of the Brazilian Ministry of Foreign Affairs, and national and international journals, on strategic alliances for cooperation between Brazil and other countries for biofuel production since 2006. It is known that those involved in the strengthening of strategic alliances for cooperation, can work together through the formation of co-marketing alliances, can contribute to the global development of the biofuel industry. They can also extend this development to other agribusiness chains. Finally, co-marketing alliances lead to actions that benefit all countries and participants in the biofuel production chain, as well as society as a whole.