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Bibliographic Details
Published inJournal of marketing theory and practice Vol. 19; no. 2; pp. 135 - 138
Main Authors Hair, Joe F., Ringle, Christian M., Sarstedt, Marko
Format Journal Article
LanguageEnglish
Published Abingdon Routledge 01.04.2011
Association of Marketing Theory and Practice
Taylor & Francis Ltd
Subjects
Academic marketing
Consumers
Customer satisfaction
Exports
Perceptions
Researchers
Technology Acceptance Model
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Bibliography:SourceType-Scholarly Journals-1
ObjectType-General Information-1
content type line 14
ISSN:1069-6679
1944-7175
DOI:10.1080/10696679.2011.11046435