Building Corporate Reputation through Sustainable Entrepreneurship: The Mediating Effect of Ethical Behavior

This article investigates how a management approach based on sustainable entrepreneurship can positively affect corporate reputation. The analysis showed that this effect is enhanced by the mediating effect of good governance based on ethical behavior. The empirical study was conducted using data fo...

Full description

Saved in:
Bibliographic Details
Published inSustainability Vol. 9; no. 9; p. 1663
Main Authors Ramos-González, Mª, Rubio-Andrés, Mercedes, Sastre-Castillo, Miguel
Format Journal Article
LanguageEnglish
Published Basel MDPI AG 19.09.2017
Subjects
Corporate image
Entrepreneurship
Ethics
Reputations
Sustainability
Online AccessGet full text

Cover

More Information
Summary:This article investigates how a management approach based on sustainable entrepreneurship can positively affect corporate reputation. The analysis showed that this effect is enhanced by the mediating effect of good governance based on ethical behavior. The empirical study was conducted using data for 104 large Spanish firms defined as sustainable by the Corporate Reputation Business Monitor (MERCO) ranking.
ISSN:2071-1050
2071-1050
DOI:10.3390/su9091663