SMEs Development Strategy Mode Based on Creative Economy With Quadruple Helix Approach

This study aims to develop SMEs fashion in Central Java by Quadruple Helix. The statistic technique used in this research is Structural Equation Modelling. The primary and secondary data are relevant with relating institution (SMEs). This study find as follows: (1) Testing Capability sensing competi...

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Bibliographic Details
Published inInternational journal of social ecology and sustainable development Vol. 13; no. 1; pp. 1 - 13
Main Author Ardyan, Elia
Format Journal Article
LanguageEnglish
Published Hershey IGI Global 01.01.2022
Subjects
Brand equity
Clothing industry
Costume, Islamic
Development strategies
International economic relations
Small and medium sized companies
Indonesia
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Summary:This study aims to develop SMEs fashion in Central Java by Quadruple Helix. The statistic technique used in this research is Structural Equation Modelling. The primary and secondary data are relevant with relating institution (SMEs). This study find as follows: (1) Testing Capability sensing competitor to innovative product success, (2) test the capability of sensing competitor against entrepreneurship orientation, (3) test the capability of sensing customers towards innovative product are successful.
ISSN:1947-8402
1947-8410
DOI:10.4018/IJSESD.20220101.oa1